Looking for the best Social Media Marketing Agency in Mumbai? Yellow Ladder is one of the Leading Digital Marketing Agency in India. We offer Professional Social Media Marketing (SMM) Services at an affordable rate. We are a full-service digital marketing agency that specializes in Lead Generation through Search Engine Marketing (SEM) and Social Media Marketing (SMM) Campaigns. “Social Media extensively encompasses not only just sharing of information through various platforms like Facebook, Twitter, Instagram, WhatsApp, Google+, WeChat, Myspace, LinkedIn, Pinterest, Viber, Snapchat, Tumblr, etc. but its platform also allows you to promote quality content through Paid Marketing tools. We utilize the enormous power of Social Media Marketing (Paid Ads) for business promotion and conduct optimizations of its associate website. To conclude, if you know the importance of Social Media Marketing (SMM), and want to utilize it for your online business, but don’t have the knowledge or the manpower to start, Yellow Ladder can help.
We live in the 21st century, and it is a no-brainier that we are all aware of the significant role that technology plays, and the impact it has on us in our day to day lives. In today’s date, most of us have round-the-clock access to social media via our smartphones, computers or tablets. While this makes it very convenient to keep in touch, it also means that social media is always at our disposal. To say that we live in an era where technology is omnipresent is quite fitting, as we are constantly surrounded by a lot of IT innovations in the form of divergent trends and buzzwords, and they are capable enough in making all of us go awestruck.
As it has been rightly saying, “change is the only constant in life.” Similarly, gone are the days where businesses have solely carved their image through “brick and mortar” models. We now have a “Social Media Marketing” platform, which is here to assist us at every step of the way. This radical change is just a beginning for countless miracles to take place. To define in a few words –
Social Media Marketing (SMM) involves paid promotion or Paid Ads of your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement. Most people are confused between Social Media Marketing (SMM) and Social Media Optimization (SMO). Social Media Marketing is basically paid promotion done on Social Media platforms, whereas Social Media Optimization is done by improving your Social Media accounts as per norms, plus posting and sharing your content on Social Media regularly without any cost.
In this digital era, Social Media Marketing helps you broaden your reach. Ditching the age-old marketing practices, Social Media Marketing is the new age technique that promotes your business across different platforms and helps you connect with your potential customers in a better & faster way. Social Media presence on different platforms like Facebook, WhatsApp, Instagram, Twitter, YouTube, etc. establishes a brand effect and reflects positively on sales. It includes activities like uploading images, content, posts, videos, etc.
Let’s start with one simple fact – your business needs a social media presence.
It doesn’t matter if you run a small local shop or a big multinational company, social media is an essential piece of your business marketing strategy regardless. That is pure because social platforms help you stay connected with your customers, increase awareness about your brand, and boost your leads and sales. And with more than three billion people around the world using social media every month, it is clearly no passing trend. In this post, we aim to enlighten some facts on what is Social Media Marketing, and how it can help you soar your business to achieve new heights.
Social media is one of the greatest opportunities for the brands to focus, as it is the most used and most effective forms of digital marketing. As businesses are becoming predominantly digital, are in the process of, or have already made a digital transition, the demand for social media and digital marketing strategies have been skyrocketing. However, even for an avid internet user, digital advertising can be quite an ambiguous concept. Many companies don’t know where to start and what to make their priority.
Importance of the Social Media Marketing for Business Growth–
The number of internet users keeps growing on a daily basis. “We Are Social” and “Hootsuite’s” reports published in January 2019, found that the number of internet users worldwide was 4.39 billion, which is 366 million (9%) more than in January 2018: Another mind-blowing fact is that Facebook gets 42,033,600,000 logins every month.
What all these facts drive our attention is that all eyes are on the internet right now. Your audience spends a lot of time on the internet. It is only obvious to acknowledge that your business needs to be doing the same in order to stay relevant and expand its reach to gather all the eyeballs on your site. To name a few, you can use one of the many forms of Digital Marketing to increase your reach: email marketing, content marketing, Search Engine Optimization, Google advertisements, social media optimization or social media marketing.
We have acquired knowledge so far about how social media is one of the most used and most effective forms of digital marketing. But it is also a lesser-known fact that it is through social media that businesses have seen an increase in sales, generate leads, and can build their own community through brand awareness. Facebook, Instagram, Twitter, Snap chat, LinkedIn, and Pinterest are some of the outlets that allow you to target different audiences to deliver different types of information.
“We Are Social” and “Hootsuite’s” research states that at the beginning of 2019, the world had 3.5 billion social media users, with 288 million new users who joined during 2018. The global social media penetration was 45%. On average, people spend 2:16 hours on social media every day. The most common user profile are males aged between 18 and 34. An average user has 9 social media profiles, and 83% of internet users have actively engaged with social media. The most used social media platforms are Facebook, YouTube, WhatsApp, Messenger, WeChat, and Instagram.
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose. In Fact it helps in branding your business through Social Media platforms. Define what you want to get out of social media to develop a social media strategy. By keeping your strategy specific, you can determine which social media channels are the best fit for your business.
Social media channels are supplemental to the brand’s website and if there is one, its brick-and-mortar location. Social media is intended to reach different audiences in a personable, useful, and entertaining way and refer those potential customers you may not have ever had the chance to engage with previously to get to know and try your business. This works well in all cases when done correctly. Both website traffic and foot traffic should increase accordingly with the free or cheap utility that is social media. Let your messaging reflect that.
Although SMM is not entirely free, it’s very cost-effective. Yes, posting content throughout social media is free, but it’s the time that costs. Time is money! Trying to market your business across every single social network is very time-consuming, and some may not work well with your business. Focus on the main social networks that your business can benefit from the most (Facebook, Twitter, LinkedIn, Instagram, Google+ and YouTube).
Believe it or not, social media has a significant impact on your SEO. Creating shareable and engaging content across social medial alerts search engines like Google that people are actually interested in your content. As a result, Google gives you domain authority over other websites that aren’t using social media for their business. Interesting, right? So to conclude, yes, social media marketing should be a pretty important part of your marketing strategy. While social media is just a small drop in the digital marketing sea, it is a pretty important one. It is a massive lead generation for any business or company and without it, a lot of companies are missing out on the bigger picture and what’s still to come.
Yellow Ladder provides the best Social Media Marketing services in Mumbai, India. We understand your passion for expanding your reach in business and our digital experts are available to help you guide on applying effective strategies on various Social Media platforms, by creating diverse content strategies and practices that boost sales and create a brand effect. And it is great for mobile users and local marketing strategies. If you need any help in designing successful search ad campaigns for long-term results, feel free to reach out to us. Yellow Ladder has successfully delivered various projects which include Branding, Website Designing & development, Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Graphic Designing.
“Reach out” to us for further details and to effectively brand your dreams!