What is Branding & How it is Done?

Branding or brand is a word that is vastly misunderstood in general by many people. Some think your brand is your logo. Others think it is your company name. While both your logo and company name are elements of your brand, they are not your brand in its entirety. Not even close. In fact, designing a logo is just one small step towards establishing a strong brand identity.” Branding, by definition, is a marketing practice whereby a company creates its identity that helps associate a product and distinguish it from other products and services. As defined by industry experts, it is the culmination of everything you say and do it as perceived by your audience.


Branding is of utmost importance because, not only does it make a lasting impression on customers, but also lets your customers and clients know precisely what to expect from your company. This is a way to differentiate your brand from competitors and make it a better choice for your offer. Your brand is a perception the marketplace has of your company and is everything that separates you from your competitors.

Why is Branding Important?

The Importance of Branding is that it gives recognition to your business presence and it impacts your company as a whole. Developing Branding strategies can change people’s perspective towards your brand, it can drive new business and increase brand awareness. One cannot merely overlook the importance of branding, especially in today’s day and age, given the relentless competition out there. It’s not just a choice, but a priority for the majority of the companies, products, and even individuals.


Let us take you through what exactly goes into branding, to help you understand it better: 

How to Plan Branding Strategies?

How is branding done, how are branding strategies implemented and how it is important for the growth of your business? Branding goes way beyond just a logo designing or website development. In a broad sense, many small companies and start-ups fail to spend the required time thinking about their brand and the effect it has on their business. Let us dig more into how we can plan step by step professional branding strategies for a business.

Logo Designing

The most significant reason branding is crucial to a business is that it is exactly how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company. This is where professional logo designing comes into a beneficial picture because it makes a powerful impact and is easily memorable, making an impression on a person at first glance.


From doing thorough, in-depth research about the company, to brainstorming and conceptualization, to the building of a brand, and finally to the execution of the logo. Trust us when we say that first impressions are the last ones, and we know precisely know how to make a lasting impact with our logo designs. In the current Digital Marketing world, designing plays a very important role. 

Branding Fonts

Fonts play as a core part of the brand image. It can help convey the tone and attitude of the brand’s identity, which is why it is all the more important to choose a font that identifies and aligns well with the brand. At Yellow Ladder, we help you pick out the right fonts that stick true to your brand and enable you to depict what exactly it stands for to your potential customers.

Branding Colours

Colours are important for branding as they’re tightly connected to our subconscious mind. It is important to focus on colour psychology in logo design to grab the attention of your target audience. The colour of your brand logo can have a huge impact on human psychology, behaviour, and emotions. For instance, red is a colour of power, passion, and aggression; whereas orange – of energy, fun, and entertainment. Hence, it is crucial to choose the best logo colour combination and make sure it accurately conveys your brand message. By using a certain colour scheme for your brand, we at Yellow Ladder, give your customers a message about who you are, what you do, and what your brand represents.

What is Branding Message?

Branding Tagline

Why we think taglines are important is because the best tag lines and slogans summarize the value proposition of a company, the unique thing they do for customers, and their competitive differentiation. This way, the tag line or slogan is not only catchy but reinforces the reason why people must buy from you. Leave it on us to do the brainstorming to find the best fitting slogan and tagline for your company, and let your brand speak for itself!

Branding Name

A brand name is inarguably the most important part of any brand. It’s the first thing you hear and certainly the last thing one remembers. So, while naming your brand it’s important to understand what your customer feel when they think about your brand. We help you with your brand name that connects with your customers emotionally.

Branding Story

Storytelling has been around as long as humans in history have. In today’s clamorous, automated, and tech-savvy world, storytelling is not only still relevant, but it’s all the more important. The story structure delivers obstacles, solutions to overcome it, consequences of failure along with the thrill of victory in a manner that elicits emotion from the target audience, and compels prospects to join the story and become a potential customer. The result of a brand story is always the transformation of the customer from an “ordinary yesterday” to a “better today” AFTER experiencing your brand. It is important to share your brand story, telling the purpose of your brand, and how it has grown or even started. Be it understanding what makes the audience tick to developing your brand’s story and strategising content from scratch, we have got you covered.


We hope that we did some justice in describing how and why branding is of utmost importance for your brand, and how to stand out from the crowd you need an identity and strong presence for your company. Let us help you personify your company and create an ever-lasting impact on your customers. Branding can also be uplifted through the process of Search Engine Marketing, Search Engine Optimization, Search Media Marketing and Search Media Optimization.


We at Yellow Ladder promise to deliver more than you would expect. Contact usfor a free Consultation Today.